Skip to content

Privacy Policy

Last updated: March 2026

Apex Agent (“we”, “us”, “our”) is committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website apexagent.com.au and use our services.

We comply with the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth).

1. Information We Collect

We may collect the following types of personal information:

  • Contact information: name, email address, phone number, business name
  • Business information: business type, industry, services used
  • Communication data: messages you send through our contact form or by email
  • Usage data: IP address, browser type, pages visited, time and date of visits, and other diagnostic data
  • Call data: for clients using our AI receptionist service, call transcripts and recordings as outlined in your service agreement

2. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve our services
  • Respond to your enquiries and provide customer support
  • Send you service-related communications (e.g., call summaries, performance reports)
  • Send marketing communications where you have opted in to receive them
  • Analyse usage patterns to improve our website and services
  • Comply with legal obligations

3. How We Store and Protect Your Information

We store personal information on secure servers with industry-standard encryption. We implement appropriate technical and organisational measures to protect your information against unauthorised access, alteration, disclosure, or destruction.

Call data processed through our AI receptionist service is encrypted in transit and at rest. We retain call data for the period specified in your service agreement, after which it is securely deleted.

4. Disclosure to Third Parties

We may share your personal information with the following categories of third parties:

  • Service providers: cloud hosting, email delivery, payment processing, and AI infrastructure providers that help us deliver our services
  • Professional advisors: accountants, lawyers, and auditors as required
  • Legal authorities: where required by law, court order, or government regulation

We do not sell your personal information to third parties. We require all third-party service providers to respect the security of your personal data and to treat it in accordance with Australian privacy law.

5. Cookies and Tracking

Our website uses essential cookies to ensure functionality and analytics cookies to understand how visitors interact with our site. You can control cookie preferences through your browser settings.

We use analytics services that may collect anonymised usage data to help us improve our website. This data does not personally identify you.

6. Your Rights

Under the Australian Privacy Act 1988, you have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate or incomplete personal information
  • Request deletion of your personal information (subject to legal obligations)
  • Opt out of marketing communications at any time
  • Lodge a complaint with the Office of the Australian Information Commissioner (OAIC) if you believe we have breached your privacy

7. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on our website with a revised “last updated” date.

8. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

  • Email: hello@apexagent.com.au
  • Location: Sunshine Coast, Queensland, Australia